Track. Compare. Take Control.

Kvitto empowers you with insight into your grocery spending because knowledge is buying power.

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The Market Challenge

The grocery retail market in Norway faces structural challenges that directly impact consumers. With rising food prices and a market dominated by a few large actors, Norwegian shoppers struggle with limited competition and minimal pricing transparency.

Market Concentration

Three corporations, Coop, Reitan, and NorgesGruppen, control the majority of grocery stores in Norway. This concentration of power forms what is effectively an oligopoly. Consumers rarely have access to real-time price data across stores, making it difficult to compare or choose the best value.

The Impact of Poor Transparency

Norway consistently ranks among the most expensive grocery markets in Europe. Unlike sectors such as electronics or fuel, grocery shoppers have few tools for comparing prices. Studies from countries with mandatory supermarket price transparency show that real-time data access can lower grocery costs by 4 to 5 percent and reduce price gaps between stores. Greater transparency strengthens competition and gives consumers more control.

The Need for Change

Despite occasional media investigations, no centralized price database exists for Norwegian consumers. The Norwegian Competition Authority notes that this lack of infrastructure weakens competition and undermines consumer power. Access to data is not just a convenience, it is essential for a fairer market.

What Kvitto Does

Smart Receipt Scanning

Upload your grocery receipts and extract product data with AI. Fast, simple, and secure.

Price Intelligence

Compare prices across Kiwi, Coop, and Rema without comparing receipts or scanning flyers.

Spending Dashboard

Visualize your grocery spending and discover where you can save the most.

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